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WILSON DOW REBRAND
In 2024, I worked with the internal accounts and marketing team at Wilson Dow Group on a brand refresh to update Wilson Dow's identity to be more modern, polished, and to better match the feel of the company's new office in Chicago's Fulton Market. The foundation of the new identity was 9 unique chevrons that all fit within the company's logo shape, but varied to show Wilson Dow's creativity and personality. From there, I worked with the team to update Wilson Dow's Keynote and PowerPoint templates, letterheads, business cards, social headers and Instagram templates, and capabilities slides; and built an online brand toolkit for reference and compliance with the new look.
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